The event will be streamed live world-wide from the Lakeside Pavilion and include a sneak preview of Lou Mars upcoming documentary. The drawing for the Dixon Demon drum set that Lou played on during the event will also take place.  Lou will perform four songs along with a slide show and special guests. Friday, January 29th, 7:30 PM to 9:30 PM Pacific Time. Watch it on Lou’s Ustream channel.

Lou Mars Facts:

• Hours played: 108.5 (4.5 days)
• Place in the records for longest marathon drumming: 2nd
• Broken drumsticks given away by Lou to children: 36
• Volunteers: 120
• UStream.tv views: 47,872
• Number of positive comments and e-mails received: +1,000
• Amount of money made for Little Kids Rock: $700.00
• Impact made on everyone involved: Unmeasurable

From January 14th to January 18th, 2010, Lou Mars attempted to break the Guinness Book of Word Records for Marathon Drumming in Chico, California. The event has changed the lives of many of the participants, volunteers and spectators alike. Lou’s endurance has become and inspiration to people all over the world. Both the visitors to NorCal Strength and Conditioning and viewers on the Ustream channel could not help but be compelled to support Lou. Workplace computer monitors all over the Chico as well as the Seattle Police Department where tuned into Lou during the event. The Mark & Brain syndicated radio show streamed the audio from the event live for two days.

Some terms from Guinness on Marathon Drumming Record:

• Lou could not be touched while drumming
• He could accumulate 5 min breaks every hour

Lou’s attempt to break the World Record for Marathon Drumming was a catalyst for change in Lou’s life, as he realized he would like to bring awareness to cancer and it’s connection to diet and exercise. Lou was inspired by his late friend Richard McKinley who recently passed away from cancer. Lou’s uncle is also currently suffering from cancer. He would also like kids to step up from Rock Band and Guitar Hero video games to real instruments.

Lou played on both his Dixon Outlaw drum set he won in our “Drum Your Way to Hollywood” contest as well as an Urban Camo Demon drum kit which was given away to a lucky donor with the proceeds went to help Little Kids Rock. It was reported that Lou’s drum equipment failed. This was untrue. The Dixon drum sets held strong, however, Lou’s hard hitting did vibrate three lug nuts from the bottom of one snare, and one bass drum nut completely unscrewed itself over the 4.5 day duration. The snares on the back-up snare drum were also vibrated loose. Over-all the gear held through a ferocious beating. With that said 30 sticks were cracked or broken and one pair of aluminum sticks bent during the process.

Brian Peterson and Lou Mars will be making of a mini documentary regarding the event. The documentary will explore the story in depth and the secondary stories that occurred during the process. The team will have a party on Friday the 29th which will also be livestreamed.

Key players:

• Husband and Wife team Robb Wolf and Nikki Violetti, strength & conditioning coaches, owners of NorCal Strength and Conditioning (Facebook) They kept Lou eating, hydrating, monitored Lou’s electrolyte levels.
• Tory Zellick with In Touch Body Works (Facebook), training up to the day of the event as well as physical therapist during the event.

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Jim Stanek debuts the the new Dixon Outlaw in Obsidian Black finish at this years Winter NAMM 2010.

Jim shows the new Black Plasma finish Demon drum set at NAMM 2010, booth #5420, Hall B.